Don’t do the unknown brands on Amazon, the alphabet soup names. Much of the offshore stuff isn’t manufactured with quality control and a failed wire buried in the wall would not be fun at all.
Like u/Born-Basis7489 says, big box store stuff is usually reliable. Online - Monoprice, TrueCable are a couple of good ones. The big names like Belden are fine too of course.
Any qualified ethernet cable will work fine, nothing special needed for PoE. Monoprice is a good cable brand, that will do just fine.