I don’t get it, BMW.
You make Thundernight Metallic (purple), a color for people who like excitement and want to stand out.
You make the G87 M2, a car for people who like excitement and want to stand out.
But you do not make them available together.
To get the most exciting color, I’d have to buy the less exciting car. Which makes me want to not choose at all. 🤔
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M2 is a low volume model.
Thundernight is a low volume color.
Low volume color * low volume color = even lower sales figures
M2 is a low volume model.
Maybe you should recheck the numbers of M2s BMW is putting out ;-)
it’s one of their lowest volume models. x3 sales are easily 10-20x
Oh really? Who would have thought? Still the M2 is built in pretty high numbers compared to other similiar cars.
Low volume color * low volume color = even lower sales figures
It’s not a cost issue. It doesn’t cost any more for BMW to paint the M2 in Alpine White vs Thundernight Metallic. It’s a marketing dept trying to make some particular color “exclusive”.
Yellow, purple, and better blue (voodoo) coming MY 25. Ive passed on my allocation waiting for voodoo blue instead.
I’ve seen them do some crazy shit for customers you just have to be rich/important enough for them to go out of their way.
Best thing is: They started selling the G87 in the 5 colors - and only some months later they add the additional frozen colors. Which pisses of the enthusiasts ordering at the beginning.
Since E9x BMW often releases a popular “signature” color for the top non-M / M Performance cars and does not let that color be used by the M car for a period of time or indefinitely. See - LeMans Blue (E9x), Estoril Blue II (F3x), Thundernight, etc.
The M car gets its own launch color or two. The M car color choices are always more controversial.
i thought they were offering frozen portimao blue for the 2024 model year ?
It’s going to be for every model year frozen portimao and frozen pure grey and then 25 should hopefully have a more complete list
BMW makes a lot of interesting product decisions that makes us wonder what is BMW thinking? 🤔
putting M badges on an X1.
a car that, at its core, isn’t even an actual BMW.Outta slap a John Cooper Works badge on it.
The placement of M badges on everything is ridiculous these days. I own a true M car. But when explaining to people it’s crazy. I have people constantly tell me oh yea mine is M car too.