I don’t get it, BMW.
You make Thundernight Metallic (purple), a color for people who like excitement and want to stand out.
You make the G87 M2, a car for people who like excitement and want to stand out.
But you do not make them available together.
To get the most exciting color, I’d have to buy the less exciting car. Which makes me want to not choose at all. 🤔
M2 is a low volume model.
Thundernight is a low volume color.
Low volume color * low volume color = even lower sales figures
Maybe you should recheck the numbers of M2s BMW is putting out ;-)
it’s one of their lowest volume models. x3 sales are easily 10-20x
Oh really? Who would have thought? Still the M2 is built in pretty high numbers compared to other similiar cars.
It’s not a cost issue. It doesn’t cost any more for BMW to paint the M2 in Alpine White vs Thundernight Metallic. It’s a marketing dept trying to make some particular color “exclusive”.