Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I don’t think hipsters have been into pbr for like ten years, but it’s possible I’ve just aged out of hipster circles.
Hipsters aren’t really A Thing any more. Sure there are people who still act like that about stuff, but I don’t really see anyone making it their whole personality any more. It’s gone back to individual niches.
It’s more of “if you want a dirt cheap beer and theoretically could be a hipster”. Like I drink it when I’m looking for something cheaper than a local ale/lager and not liquor. It’s ok. Light beer is rarely worth it to me though. It’s too flavorless, if I want something with that few calories I just get whiskey
We’re all about Pliny out here. I don’t know if I can afford to be a hipster anymore tho