promote the product massively in Spanish speaking countries
The problem is most of those countries are either low population or have extremely well established leagues.
Part of the strength of PL’s growth is that they’re English speaking and growing into empty massive markets where there’s zero competition (US, India, China, Japan, Africa).
Argentina and Mexico already have their own football culture and even if you include Brazil everyone there already supports Brazilian clubs
Yeah you’re not getting it.
The average football fan supports 1 club. He has time and room in his/her heart for one club and in Mexico/Brazil/Argentina that spot in already taken by local teams who are a good standard who he’s supported his entire life already.
He isn’t going to stop supporting Flamengo and watch every Real Madrid game. No one behaves that way.
Where as the guy in the US who likes playing FIFA who’s starting watching football and wants a team to support is going to pick a team from an English speaking country because it’s so much easier to engage with. And he won’t pick an MLS side because the standard sucks and he has no emotional connection to it.
If there was a wealthy Spanish speaking country with no football culture then La Liga would be killing it in that growth market right now but such a place doesn’t exist.