Why does Apple need to wait for a manufactured event like this? It has so so much money it could easy donate $1 or $1million to Red and not miss a penny. All these ultra-rich companies with billions could and should donate to major crises like this to make them go away. Homelessness, cancer, AIDS, childhood hunger, they could resolve those issues overnight rather than turn them into “marketing” opportunities. This is the definition of virtue signaling.

I ordered an Ultra but I have no phone plan. All Ultras come with cellular capacity but no obligation or usability requirement that it be activated. It works just fine on wifi or thru my iPhone.