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Joined 1 year ago
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Cake day: October 25th, 2023

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  • In their view having a bare bones 240 or 850 right next to an XC90 Recharge didn’t send the right message to potential buyers.

    But that’s kind of weird, right?

    I mean, Volvos have never been cheap cars. I remember that in the 80’s the 240 was popular among doctors and dentists and other upper-middle class professionals who were more into safety than performance. Same with the 850 in the 90’s.

    With a starting MSRP of ~$75k, the XC90 in firmly in upper-middle class territory… it’s much more “mass affluent” than “aspirational”.