The solution is so easy. Make your content available at a reasonable price, make it easy to use, don’t restrict it by geography, and let people watch it on any device that can connect to your service.
Piracy is about ease of use (it’s getting even easier), and about value. DRM has repeatedly been shown to hurt only the people who try to pay for legitimate access. Not a single time has it prevented me from getting a copy of something if I wanted to, and it’s clearly not stopping people from providing those copies or streams.
So stop wasting bathtubs of money on stopping piracy, but maybe take a few less buckets of money from consumers in exchange for your service. As long as you price it such that the cost of being legit can’t compete with the ease of use and value from piracy, some folks aren’t going to make the choice you want them to.
Some folks won’t be able to spend on your service anyway, because they just can’t afford it - but they still might buy other merchandise, they can still spread how great your show is to their friends who possibly will subscribe to your service, but regardless you aren’t going to get their dollars no matter what you do. So stop trying.
The solution is so easy. Make your content available at a reasonable price, make it easy to use, don’t restrict it by geography, and let people watch it on any device that can connect to your service.
They had achieved this just a short time ago, and their subscriptions and profit reflected that consumers were happy with the offerings. But the studios wanted MORE, and now everything is fragmented across a dozen different services with increased subscription fees, and geo-locks so you can’t share accounts. I was paying almost $100 per month for subscriptions at one point, and then they fragmented it further and I said “fuck it, I’m out!”. I cancelled everything. They think they can endlessly exploit their consumers, and maybe there is a sub-section of them that will endure never ending fragmentation and price increases, but I’m not one of them. Bye!
What’s a reasonable price to you? Can you apply this same value to everyone? Seems like just about anything is easy to access through various services except for maybe some niche stuff. I don’t think being “easy” is quite enough. People like getting stuff for free even if they can afford it.
Do you need all of them at once? It’s ok to rotate. I subscribe to different things at different times. I still download stuff if, either what i have access to isn’t good enough or if i just can’t find what I’m looking for through conventional means.
Dunno. Less than what things cost now? I think knocking down the geographic restrictions and letting people watch it on any device or OS that can connect are likely bigger fights than pricing, if the industry actually cared to solve the problem.
It’s not as if we don’t have examples of this. Yes, some people still pirate music. Roughly 20 years ago, almost literally everyone with the knowhow was pirating music. (And with services like kazaa, emule, etc, it took very little knowhow)
You know what didn’t solve it? Prosecuting consumers, high prices, and DRM.
What solved it was when Apple started selling legit music for 99 cents per track, and keeping album costs reasonable. (Much as I hate to give apple any credit.) Spotify, amazon, etc all got on board, and now almost no one pirates music. (I pre-apologize for whatever detail I misremembered there - that was a long time ago.)
Am I saying that exact model will apply to video streaming services? No, but what’s not going to do it is prosecuting consumers, high prices, and DRM. We have decades of proof of this.
People like getting stuff for free even if they can afford it.
Some people will pirate no matter what. You can worry about them, or you can worry about everybody else. At some point (and I suspect we’re well past it) the return on investment has got to start looking pretty bad for all the money and technology they have tried to throw at piracy.
The solution is so easy. Make your content available at a reasonable price, make it easy to use, don’t restrict it by geography, and let people watch it on any device that can connect to your service.
Piracy is about ease of use (it’s getting even easier), and about value. DRM has repeatedly been shown to hurt only the people who try to pay for legitimate access. Not a single time has it prevented me from getting a copy of something if I wanted to, and it’s clearly not stopping people from providing those copies or streams.
So stop wasting bathtubs of money on stopping piracy, but maybe take a few less buckets of money from consumers in exchange for your service. As long as you price it such that the cost of being legit can’t compete with the ease of use and value from piracy, some folks aren’t going to make the choice you want them to.
Some folks won’t be able to spend on your service anyway, because they just can’t afford it - but they still might buy other merchandise, they can still spread how great your show is to their friends who possibly will subscribe to your service, but regardless you aren’t going to get their dollars no matter what you do. So stop trying.
They had achieved this just a short time ago, and their subscriptions and profit reflected that consumers were happy with the offerings. But the studios wanted MORE, and now everything is fragmented across a dozen different services with increased subscription fees, and geo-locks so you can’t share accounts. I was paying almost $100 per month for subscriptions at one point, and then they fragmented it further and I said “fuck it, I’m out!”. I cancelled everything. They think they can endlessly exploit their consumers, and maybe there is a sub-section of them that will endure never ending fragmentation and price increases, but I’m not one of them. Bye!
What’s a reasonable price to you? Can you apply this same value to everyone? Seems like just about anything is easy to access through various services except for maybe some niche stuff. I don’t think being “easy” is quite enough. People like getting stuff for free even if they can afford it.
140$ to have all streaming apps, on many different app, is not reasonable.
Do you need all of them at once? It’s ok to rotate. I subscribe to different things at different times. I still download stuff if, either what i have access to isn’t good enough or if i just can’t find what I’m looking for through conventional means.
Needing to rotate just makes it inconvenient. More inconvenient than pirating unfortunately
Dunno. Less than what things cost now? I think knocking down the geographic restrictions and letting people watch it on any device or OS that can connect are likely bigger fights than pricing, if the industry actually cared to solve the problem.
It’s not as if we don’t have examples of this. Yes, some people still pirate music. Roughly 20 years ago, almost literally everyone with the knowhow was pirating music. (And with services like kazaa, emule, etc, it took very little knowhow)
You know what didn’t solve it? Prosecuting consumers, high prices, and DRM.
What solved it was when Apple started selling legit music for 99 cents per track, and keeping album costs reasonable. (Much as I hate to give apple any credit.) Spotify, amazon, etc all got on board, and now almost no one pirates music. (I pre-apologize for whatever detail I misremembered there - that was a long time ago.)
Am I saying that exact model will apply to video streaming services? No, but what’s not going to do it is prosecuting consumers, high prices, and DRM. We have decades of proof of this.
Some people will pirate no matter what. You can worry about them, or you can worry about everybody else. At some point (and I suspect we’re well past it) the return on investment has got to start looking pretty bad for all the money and technology they have tried to throw at piracy.
We managed it for music streaming for the most part.