• X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • gullible@kbin.social
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    10 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

    • Nobody@lemmy.world
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      10 months ago

      You may not like it, but this is what peak advertising looks like. Add in some T-shirts with swastikas on them, and they’ve nailed their target demographic.

    • meco03211@lemmy.world
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      10 months ago

      I’ve clicked a few “sources” from a dude I know on Facebook that constantly posts his crazy bullshit. Dick pill ads for days.

      • jopepa@lemmy.world
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        10 months ago

        Meanwhile my Hulu ads are for Hers or Hims, I guess my VPN works

            • nomous@lemmy.world
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              10 months ago

              I recently got a fresh Hulu acct and it’s funny watching them try to figure out what I “am” while they just cycle through the dating app ads.

              One commercial will be a christian dating app, the next will be a black dating app, the next will be a latino dating app, the next a farmers dating app. It’s hilarious and I’m not exaggerating at all. I’m sure if I started interacting with anything they’d start narrowing my demographics down but for now the algorithm seems to be trying a shotgun approach and it’s a little bit amusing.

    • BlackSkinnedJew@lemmynsfw.com
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      10 months ago

      I wouldn’t be surprised if the far right wing christofascists start seeing CP AI generators adverts suddenly, it would fit their preferences so well.

  • dejected_warp_core@lemmy.world
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    10 months ago

    I’m calling it now. Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

    People like this never, pathologically, ever, ever admit making a mistake.

    • CobblerScholar@lemmy.world
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      10 months ago

      He has too much money to give a shit, he lost more money than anyone has literally ever on this deal and he still has more money than almost anyone who’s ever lived. Only way he stops being like this is if he drops dead from the inevitable overdose he’s queuing up for himself

      • SpaceCowboy@lemmy.ca
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        10 months ago

        Eh most of that “money” is actually leveraged Tesla shares. Tesla shares that are overvalued. If he runs Tesla into the ground it’s not actually implausible he goes bankrupt.

        Of course for the billionaires “going bankrupt” isn’t the same as it is for you an me. He’ll still live a life of luxury we can’t even imagine, he just won’t control as much of the economy as he does now. And he can always scam his true believers out of some money by creating a startup promising to to build robot dolphins or whatever (it doesn’t matter he’s a hype man) which he’ll never deliver and idiots will throw money at him.

    • CileTheSane@lemmy.ca
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      10 months ago

      Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

      Could that open him up to lawsuits from investors?

          • andros_rex@lemmy.world
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            10 months ago

            Saudi Arabia, Qatar and Larry Ellison (Oracle) were the biggest backers in the buy out deal. Saudi Arabia’s princes want to keep a tight control on information - remember how they butchered Khashoggi? With Qatar it was probably to prevent any slave labor deaths associated with FIFA from going viral. Larry Ellison probably just wanted all that juicy data, idk, he’s quiet but he gives a lot of money to right wing American causes.

        • Mikina@programming.dev
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          10 months ago

          I though Twitter is publicly traded and has stocks? That would mean that he definitely has a duty towards investors who bought the shares to lead the company in a responsible way, and if he claimed that he destroyed it on purpose, it should lead to a lawsuit from them. But I ain’t no lawyer, only vaguely remember hearing something like that. Or does he own 100% of the shares himself and is the sole investor?

          • efstajas@lemmy.world
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            10 months ago

            It used to be publicly traded, but it went private when he acquired it.

            Which doesn’t mean he doesn’t answer to any investors anymore, of course. He got quite a lot of assistance with that acquisition.

            • Mikina@programming.dev
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              10 months ago

              Oh, I see. I guess that means there’s basically no-one who can sue him, if there aren’t any investors.

              As long as he can repay any loans and stuff, then I suppose he can do whatever he wants with the company. If, however, he bancrupts it to the point of not being able to pay back anything the company owes, then he should be in trouble. I hope.

  • zarkanian@sh.itjust.works
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    10 months ago

    404 Media report[ed] last month that ads promoting “semen stealing” were showing up on the site.

    Wait what now

    • flicker@lemmy.world
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      10 months ago

      I wanted to see what kind of ads that might actually be since I have zero concept. I do not recommend typing “semen stealing” into Google innocently and hoping for an answer.

      I’m going to have some weird ads now…

    • chuck@lemmy.ca
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      10 months ago

      Yea this guy is the hero of the thread, I would have just not bothered with the article if it wasn’t for you pointing that line out

  • zeppo@lemmy.world
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    10 months ago

    Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

    • dinckel@lemmy.world
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      10 months ago

      Prime example of “source? trust me bro”. Elon can make up whatever metrics he needs to, but it doesn’t make the platform any better

      • zeppo@lemmy.world
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        10 months ago

        Advertisers surely know he’s full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he’s also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

    • garretble@lemmy.world
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      10 months ago

      I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.

  • Max_Power@feddit.de
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    10 months ago

    Well he told advertisers to fuck off so they did.

    To me as an average Joe it seems pretty dumb to tell your advertisers to fuck off when they provide a big chunk of your income but hey, I’m not a stable genius billionaire so I just don’t get Elon’s 5D chess moves. Right?

    • Exosus@lemdro.id
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      9 months ago

      What’s much more interesting to me is when Facebook and YouTube told advertiser’s to fuck off? Because it’s the exact same type of ads but people pretend they see Disney and coca cola ads on everything except twitter…

  • thecrotch@sh.itjust.works
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    10 months ago

    “The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery,” he added.

    This is how you say “fuck you too” in corporatespeak

    • DerisionConsulting@lemmy.ca
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      10 months ago

      I would personally go with:

      “Some may say that Mr. Musk was a visionary, and further to the road map laid out by Mr. Musk during the Dealbook Summit, our organization is happy to assist with bringing said business forecast into reality.”

      • Past tense on visionary
      • brings up him telling companies to “fuck off”
      • rubs it in that his financial people have clearly told him that this is how Xitter goes belly-up, and that when he tries to fix it, he just makes it worse.
  • SpaceCowboy@lemmy.ca
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    10 months ago

    I’m starting to think that telling your customers to “go fuck themselves” may not be a sound business decision.

  • EdibleFriend@lemmy.world
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    10 months ago

    I mean…youtube is the same tho. I constantly get ads for apps that are basically flat out saying you can use it to make porn of anyone you want. Not to meniton the constant scams. There is that big one that pops up all the time claiming you can get a online only, no experience necessary, data entry job for Disney starting at something crazy like $25 an hour.

    Musk is shit, X is shit but…all of them allow these kinds of ads.

        • FoxBJK@midwest.social
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          10 months ago

          It’s a couple clicks. I’d seriously recommend it because I’ve found that Google actually will improve their recommendations if you tell them stuff you’re not interested in.

      • EdibleFriend@lemmy.world
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        10 months ago

        Yep, money is too good to be true for a job like that for one thing but I saw someone talk about it and a few others like it. You go through all the steps, give them your personal information, and then you get dumped on a generic job seeking website and then get spammed to death for months.

        • Enk1@lemmy.world
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          10 months ago

          $25 an hour is sadly not too good for any job in the US these days. $50k doesn’t go that far anymore.

  • tigeruppercut@lemmy.zip
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    10 months ago

    AI undressing apps you say? AI’s about to make that video of Elon telling advertisers to fuck off a lot more surprising.

    • nymwit@lemm.ee
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      10 months ago

      “Oh, my God, that’s disgusting! Software that makes naked pics online? Where? Where did they post those?”

  • Treczoks@lemmy.world
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    10 months ago

    Since when do “high quality ads” exist? I mean, the mentioning of “low quality ads” implies that those others might actually exist.

    • Diplomjodler@feddit.de
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      10 months ago

      There’s low quality ads, shit tier ads and then there’s whatever Muskyboi is attracting these days.

    • ShustOne@lemmy.one
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      10 months ago

      As a current Twitter user I would say there’s actually a large void between normal ads and whatever the hell I’m getting served on that platform these days.

    • ExLisper@linux.community
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      10 months ago

      Spanish national lottery has amazing ads. Like in the sense that the writing, direction and execution in general is always spot on. I know how it sounds but they are really little works of art.

    • Notyou@sopuli.xyz
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      10 months ago

      Those YT “in video ads” on Internet Comment Etiquette is about as high quality as you can make it. I wouldn’t want to skip Erik selling Nord VPN, Raycon, Nobleberry, or anything else he wants to make an ad for.

  • GlendatheGayWitch@lemmy.world
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    10 months ago

    We learned in D.A.R.E. that X is bad for you. Seems like X in its digital form is also bad for you and for its dealer.

    • ShaggySnacks@lemmy.myserv.one
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      10 months ago

      I was told to test your X to make sure it wasn’t laced with something else. Pretty sure the online X is laced with a lot of racism, transphobia, homophobia, sexism, and everything else that makes a fascist get their dick hard.