People get really hung up on this, but Toyota has never claimed the hybrid in the Tundra was for gas mileage. In fact, you’ll notice that very specifically avoided putting the word “hybrid” anywhere on the truck at all, which was intentional.

Obviously it’s a tough spot to be in marketing wise when your company is known for hybrids for gas mileage, but unfortunately it’s more like “hyper car hybrid” where it exists primarily for boosting power in specific scenarios and any efficiency improvements are just a side bonus. But it’s Toyota, so nobody can really rationalize that idea in their head.