Tesla Model 3 from 2024 could feature software-locked heated front seats and heated wipers, according to a firmware deep-dive by a well-known Tesla hacker.
Dirty little secret: The cost of materials for heated seats and steering wheel is about $10-$20. Most automakers charge a markup of >100% for that feature.
If they broke it out into two options, you’d be paying $350 for each, instead of $400 for both, because they’re not going to give up $200 of revenue to save $20 of cost.
Dirty little secret: The cost of materials for heated seats and steering wheel is about $10-$20. Most automakers charge a markup of >100% for that feature.
If they broke it out into two options, you’d be paying $350 for each, instead of $400 for both, because they’re not going to give up $200 of revenue to save $20 of cost.