promote the product massively in Spanish speaking countries
The problem is most of those countries are either low population or have extremely well established leagues.
Part of the strength of PL’s growth is that they’re English speaking and growing into empty massive markets where there’s zero competition (US, India, China, Japan, Africa).
Argentina and Mexico already have their own football culture and even if you include Brazil everyone there already supports Brazilian clubs
growing into empty massive markets where there’s zero competition (US, India, China, Japan, Africa).
…what? Those markets are EXTREMELY competitive lol. First off, Africa not having its own football culture? Its probably the one thing that is consistent across the whole continent lol. Football is the biggest sport in probably every single country there, with most countries having healthy leagues that are broadcast consistently.
Back to the no competition, it is way harder to get someone who isn’t a football fan at all to watch a game than to get someone who already enjoys the sport to watch a different game. The US and India already have sports that are entrenched into the top spots, the thing the EPL did is market itself well and made good broadcast deals to be available in those areas even before the big contracts kicked in.
For context, despite the PL being such a huge league, Barca and Real still have way larger global fanbases than any other team bar Manchester United. That’s because those teams dominated the spotlight when the game was expanding. Key differences is the teams around United were given the facilities to flourish and get better with time whilst La Liga funnelled its resources to Barca and Real even more. The EPL didn’t decide to just market United, La Liga decided to market its big two and that’s on them
The reason you go after those countries is because of cost, you don’t need to add any broadcasting partners you just take the Spanish coms and sell it directly to the markets. It’s not to compete with the pan american leagues its to work along side them.
It’s not to compete with the pan american leagues its to work along side them.
Yeah you’re not getting it.
The average football fan supports 1 club. He has time and room in his/her heart for one club and in Mexico/Brazil/Argentina that spot in already taken by local teams who are a good standard who he’s supported his entire life already.
He isn’t going to stop supporting Flamengo and watch every Real Madrid game. No one behaves that way.
Where as the guy in the US who likes playing FIFA who’s starting watching football and wants a team to support is going to pick a team from an English speaking country because it’s so much easier to engage with. And he won’t pick an MLS side because the standard sucks and he has no emotional connection to it.
If there was a wealthy Spanish speaking country with no football culture then La Liga would be killing it in that growth market right now but such a place doesn’t exist.
The problem is most of those countries are either low population or have extremely well established leagues.
Part of the strength of PL’s growth is that they’re English speaking and growing into empty massive markets where there’s zero competition (US, India, China, Japan, Africa).
Argentina and Mexico already have their own football culture and even if you include Brazil everyone there already supports Brazilian clubs
…what? Those markets are EXTREMELY competitive lol. First off, Africa not having its own football culture? Its probably the one thing that is consistent across the whole continent lol. Football is the biggest sport in probably every single country there, with most countries having healthy leagues that are broadcast consistently.
Back to the no competition, it is way harder to get someone who isn’t a football fan at all to watch a game than to get someone who already enjoys the sport to watch a different game. The US and India already have sports that are entrenched into the top spots, the thing the EPL did is market itself well and made good broadcast deals to be available in those areas even before the big contracts kicked in.
For context, despite the PL being such a huge league, Barca and Real still have way larger global fanbases than any other team bar Manchester United. That’s because those teams dominated the spotlight when the game was expanding. Key differences is the teams around United were given the facilities to flourish and get better with time whilst La Liga funnelled its resources to Barca and Real even more. The EPL didn’t decide to just market United, La Liga decided to market its big two and that’s on them
The reason you go after those countries is because of cost, you don’t need to add any broadcasting partners you just take the Spanish coms and sell it directly to the markets. It’s not to compete with the pan american leagues its to work along side them.
Yeah you’re not getting it.
The average football fan supports 1 club. He has time and room in his/her heart for one club and in Mexico/Brazil/Argentina that spot in already taken by local teams who are a good standard who he’s supported his entire life already.
He isn’t going to stop supporting Flamengo and watch every Real Madrid game. No one behaves that way.
Where as the guy in the US who likes playing FIFA who’s starting watching football and wants a team to support is going to pick a team from an English speaking country because it’s so much easier to engage with. And he won’t pick an MLS side because the standard sucks and he has no emotional connection to it.
If there was a wealthy Spanish speaking country with no football culture then La Liga would be killing it in that growth market right now but such a place doesn’t exist.