In Q2 2026, when everything has gotten super expensive and budget-conscious consumers are less likely to purchase a new phone. Of course the “premium” device that costs over $1300 will have a larger share than normal, because the people who are willing to shell out that much money are the ones who are more likely to buy a new phone in Q2 2026.
A lot of the headlines are treating this as a victory for Samsung, like the S26 Ultra is a huge leap or something that has convinced consumers to spend well over a grand on a smartphone, when I feel that’s blatantly false.
In Q2 2026, when everything has gotten super expensive and budget-conscious consumers are less likely to purchase a new phone. Of course the “premium” device that costs over $1300 will have a larger share than normal, because the people who are willing to shell out that much money are the ones who are more likely to buy a new phone in Q2 2026.
A lot of the headlines are treating this as a victory for Samsung, like the S26 Ultra is a huge leap or something that has convinced consumers to spend well over a grand on a smartphone, when I feel that’s blatantly false.