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Calling them “third” kits is probably misleading at this stage. They’re a marketing thing for adidas and they’ll want all three kits to get sufficient air time to drive sales.
The highlighter kit is the way it is to target a particular customer. The “third” kit is targeting the other type of customer. They want to sell to both and associating the kit with positive memories is what will drive sales the most so it needs air time.
The “third” kit was marketed as the European kit on release so I think the plan was always to wear it in away CL games.
There are no PL teams that we would need to wear it against as our yellow kit is so distinctive.