Many of us, have read GM-sections in RPG, RPG blogs, forum discussions, and sometimes books about the storytelling art.
All of these contains tons of interesting tips/techniques (and some will contradict each other, you don’t GM a gritty mega-dungeon and high-school drama game the same way), so I am curious which ones are your favourite and how do you use them in your game
You can storyboard ideas/set pieces with no idea how to get there. Get them written down somewhere with some extra cool details. I can guarantee now you have that list that you will see a cool option stick one of them in now and then.
your players don’t have to defeat every encounter, letting your players lose (without killing them!) can be really fun. It gives them someone to hate, let’s you evolve a story and makes your players think more.
embrace chaos! My players love throwing charged dust of dryness capsules at things, definitely makes fights more dynamic!
Disclaimer: I can’t run a campaign without an adventure to follow. The above are really helping me go beyond the adventures as written.