They already did this with Youtube. I turned of Youtube history because I didn’t want anyone being able to track what I watch. All of a sudden, Youtube’s home page for my account was blank with a message that said “Turn on history if you want to see recommendations”. I sat with that for a couple days, going to Youtube to check out channels I’d subscribed to. It wasn’t the same. When I got to Youtube for some distraction, I want to discover something different from my usual stuff. So I delete my history weekly as part of “routine maintainence”.