Exclusive Data: Twitter Is Shrinking Under Elon Musk
www.bigtechnology.com
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

  • Foni@lemm.ee
    43·
    1 year ago

    Only 13%?? With everything he’s going through, it seems very little to me. I think that the turning point would be top-level institutions and politicians changing Mastodon, I think that as long as that does not happen Twitter will still be relevant unfortunately

    • jsdz@lemmy.ml
      26·
      1 year ago

      13% may not sound like a lot, but it includes almost all of the 10% who weren’t complete idiots.

        • gyrfalcon@beehaw.orgMEnglish
          33·
          1 year ago

          Hey, this comment reads like you’re just dunking on another user. If that is not what you meant to do, please try to communicate more clearly, and if that is what you meant to do, please refrain while commenting on Beehaw in order to be(e) nice. Thanks!

    • Pyr_Pressure@lemmy.ca
      6·
      1 year ago

      That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

      Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It’s possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

      • sure@lemmy.ml
        10·
        1 year ago

        That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

        It’s the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.