Transcription
A picture of a hand holding remote car keys pointed at a white pickup truck. Below that is the text:
In the US, 75% of truck owners tow only once a year or less. Nearly 70% of them go off-road once a year or less. Additionally, 35% of truck owners haul something in their truck beds once a year or less
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The source is this survey/article by axios: https://www.axios.com/ford-pickup-trucks-history
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It appears not all of the statistics in the image are in the article. The article lists https://www.strategicvision.com/nves as their source for their survey data, but it looks like you have to subscribe for access