The legacy publisher is betting its business on advertising—and its brand.
  • Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
  • The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
  • Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.