I had an old boss who left Silicon Valley to work for GM. He used to show up in my socials asking why anybody would bother to buy a Tesla when Chevy Volt could do everything a Tesla 3 could do at half the price. It’s like, bro – not everybody values what you do.
Apple can provide cover for this restriction by touting their T2 security chip and underlying architecture that enables their chain-of-trust. It just so happens that they’re the only company that is authorized to use those chips, so it’s a very wink-and-a-nod excuse at best.