

There’s also something to be said of the inherent narcissism of the influencer economy? Like, I prefer my video essayists to have more of a burned-out academic vibe so CJ has been adjacent to but not on my radar. That being said, having a very distinct aesthetic is pretty common in the space because having a hook is what brings in eyeballs and thus patreon subs or superchats or whatever else turns that into an actual career. I would sooner assume he’s using a similar strategy to manipulate viewers into clicking his face rather than that he’s actively following the PUA playbook.





The episode dropped and I’m like 2/3 in and have already passed my previous record for the number of times I’ve had to pause an episode of OS to make a little angry noise.