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I’m sure the motivation of Paramount is that they need X weeks of Star Trek content a year to maximize the subscription income from Star Trek fans. If they can get roughly the same benefit from a sitcom which is much cheaper than an hour long show, they’ll jump at it.
Ultimately, Star Trek isn’t going to succeed as a giant billion dollar franchise like Marvel or Star Wars and trying to turn it into one is likely to kill it. What it can be is an ongoing series of shows which are financially and creatively successful. However, it needs is a creative refresh. Too often Star Trek and other tv/movie sci fi is just remixing decades old science fiction concepts.
If I was running Star Trek, I would recruit a collection of great science fiction writers and/or buy a bunch of original science fiction stories to bring in ideas people haven’t seen multiple times. Set the show in a new region with some separation to explain why we aren’t seeing Klingons and Romulans and all the rest and tell some great science fiction stories. Ideas will drive buzz which will bring in new viewers.