To be honest though, AMD is really trying either. They just undercut Nvidia by 5-10% and call it a day. Gone are the days where they would undercut by 30-50% and force Nvidia to up their game. Both companies used to target a flagship price point of $699 and now we routinely have GPUs in the $1000-$2000 price range.

Bad take. I am an AMD fan and arguably Intel has improved extraordinarily on this front. Gone are the days of the Extreme Edition and even their consumer flagships are finally priced very competitively against AMD. I would replace the Intel Inside head with NGREEDIA, quite honestly!