• custom , per notification type vibration strength and pattern
• empty watch face with no time, just for complications
• 100 percent programable buttons so we can all individually decide what pressing (or double pressing) of button does

I will tell you why I went with ultra (gen 1)…

• price wise it compares to series 9 steel with LTE and the diffère is only about 100 bucks in Canada So really not that much more…
• I liked bigger screen
• I like bigger battery
• I liked better screen brightness
• I like sapphire because I tend to hit all sorts of o f things with my wrist
• I like that is made to play in water and outdoor even if I’m just a weekend warrior for outdoor Titanium is a bonus but it did not weight in on my decision at all. (I have no need for thought outdoor watch)

All in all if money is no object I think it’s worth it. I like mine. No regrets.