Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.
Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.
The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.
edit: updated link to old.reddit.com
At a guess, it’s a correlation between the Empire having it’s head in the sand about it’s gradual collapse, and the enshittification of Reddit over the trust thermocline.
Edit: sorry, I thought you said you were familiar with the source. In Foundation there’s a Galactic Empire which culturally and technologically stagnates to the point that the outer provinces break away, leading to the slow but inevitable collapse of the Empire. A breakaway faction (the Foundation) seeks to preserve the knowledge and technology of the Empire to reduce the duration of “barbarism” until a new Empire can form.
Ah, thanks for the explanation.