- cross-posted to:
- technology@lemmy.world
- apple@lemdro.id
- cross-posted to:
- technology@lemmy.world
- apple@lemdro.id
cross-posted from !apple@lemdro.id
- Apple has been the leading buyer of AI startups since 2017, acquiring 21 companies, nearly double the number purchased by Microsoft and Meta.
- While other Big Tech companies like Google and Microsoft are vocal about their AI investments, Apple remains relatively quiet, choosing to announce things as they come to market.
- The startups Apple has acquired focus on areas like self-driving technology, voice design, music generation, and image recognition.
- This acquisition strategy contrasts with companies like Microsoft and Google, who are more cautious with acquisitions due to antitrust scrutiny and instead opt for partnerships with startups.
- Apple’s AI investments have contributed to new iPhone features such as personal voice and real-time voicemail transcription.
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Apple doesn’t need to be loud on AI. They implement tons of it. They just present their products like normal people would (“this software will screen calls”) rather than focusing on buzzwords (“through the power of a NEURAL NETWORK trained into a NATURAL LANGUAGE MODEL to form a CHATGPT STYLE AI this software will screen calls”).
If something being AI is your main selling point, your software is probably crap. The end user shouldn’t need to know or care that you use AI or normal programming tools. It should just work.
Every device they sell includes a dedicated neural coprocessor to power these things, not something you see widespread on other devices
A neural processor is an f32 bit capable matrix multiplication accelerator. That’s basically a GPU to compensate for their laptops’ and desktops’ lack of compute. On mobile most competitors don’t really bother because there’s not a huge need for this coprocessor.
