The beloved “Sesame Street” character griped on social media that his cookies were getting smaller. “Me hate shrinkflation,” he said. Some politicians agreed.
Any company that has ever used advertising saying something to the effect of: 20% more product for the same price must now ALSO label their shrunken products: 20% less for the same price.
What’s a reasonable approach to this?
Standardize portion size, and disallow any change in packaging volume/weight? How can this be reasonably defined?
Ban price increases, presumably on a weight basis?
One option would be better enforcement of packaging laws. Plenty of boxes are oversized because the amount put in them has shrank.
Another option could be requiring labels on products that have changed size recently.
Any company that has ever used advertising saying something to the effect of: 20% more product for the same price must now ALSO label their shrunken products: 20% less for the same price.