It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
Yeah, but I’m not clicking on ads in 2024, I’m gonna Google anything I think is interesting or check its reviews in the play store. I treat all ads like potential one click viruses. Plus I see them so rarely, like if I’m doing a crossword or something, that I’m just waiting for the little x to appear so I can get back to my game. Who’s clicking on ads?
The simple truth is that you’re in the minority. Most people aren’t quite so diligent about avoiding them.