If history had taken another path, bar codes would look dramatically different today. Pictured: Here’s some of the options that were being considered, and the bull’s-eye was a favorite ⬇️
“Even in their wildest dreams, [the committee members] could not have imagined how consequential their decision ended up being,” writes Jordan Frith of Clemson University.
https://theconversation.com/how-we-almost-ended-up-with-a-bulls-eye-bar-code-219194
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Going to guess that IBM was shortlisted for having the physical numbers under the bar code with biggish and easily read font. Back in the day I remember cashiers having to resort to it with some regularity, perhaps due to the scanners not being as advanced back then.