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- New regulations will target six major tech companies to improve consumer experience and data privacy. These include Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft.
- Pre-installed apps like weather and email that are difficult to delete will be disallowed, aiming to promote interoperability and reduce “gatekeeping” activities.
- Companies will be prohibited from monetizing user data collected from phone apps for advertising purposes.
- The regulations will encourage competition by allowing alternative payment systems, benefiting startups and consumers.
- The European Commission aims to empower consumers and ensure tech giants adhere to European rules, providing immediate accountability for any issues.
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The package of laws will also pave the way for more competition in some of the areas most closely guarded by the tech firms, including Apple Wallet and Google Pay.
The Digital Markets Act (DMA), the second big package of EU laws to hit tech firms in two months, defines a series of obligations that gatekeepers need to comply with, including not engaging in anti-competitive practices.
The DMA aims to undo the gatekeeper or controlling position that large tech companies have commanded in the last 10 years and gives the European Commission the power to conduct market investigations and design remedies if the firms fall out of line.
The tech companies – including Apple, Google and Amazon – have six months to comply with a full list of dos and don’ts under the new laws, after which they could be fined up to 10% of their turnover.
The laws will initially apply to six companies: Alphabet (which owns Google), Amazon, Apple, ByteDance (the owner of TikTok), Meta (Facebook, Instagram and WhatsApp) and Microsoft.
He described the DMA as an “important milestone” that would put consumers and concerned parents back in the driving seat, guarding against abuse and endless hours of content aimed at children on the likes of TikTok.
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