And just like netflix, the goal is to get people hooked on the service and up prices/squeeze out money in other ways once they hit a good amount of market share.

GamePass right now is unsustainable. That’s why Microsoft never talks about it making profit, and they obscure GamePass in their financials by rolling it in to another business grouping. On top of that, there’s also Phil Spencer in the FTC leaks saying not as many people have signed up as he’d have liked.