• drekly@lemmy.world
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    1 year ago

    I’m the one with the big comment above, the middleman between Google and the advertisers.

    I definitely defend the advertisers. I work with small local businesses who just want to sell their products. I have a guy who just wants to sell quality handles with his daughter. A lady who wants to sell her luxury decorations, and a family who produce extremely secure residential doors.

    I’m really happy working with all of them, they’re all lovely genuine people with a good product that will absolutely sell to the right person at the right time.

    But how do they get to the right person at the right time? How do they fight the giant corporations for your attention so you don’t just order from Amazon or TEMU or AliExpress? They advertise.

    And what’s the best, most cost effective way to advertise right now? Digitally.

    Of course they can’t compete with the huge marketing budgets of those corporations, but at least they get a small price of the pie, and I help them maximise that effect so they’re not showing useless ads to people who never wanted to see their product, and they’re not wasting money they could be using to compete with the big guys.

    Unfortunately if you block tracking, you’re left with the cesspool of untargeted ads that aren’t relevant to you, and unfortunately sometimes the ads you see are just related to criteria like “you are over 20 and using a phone” which is useless to everyone and usually the result of companies with more money than sense.

    As usual I feel the people to be angry at here are the rich corporations, not every advertiser, of which many are innocent small businesses trying to stay relevant and competitive.

      • drekly@lemmy.world
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        1 year ago

        The worst quality, most ugly, annoying ones that constantly talk about things you don’t want or care about 👍

        I’d personally like ads to actually be related to things I care about if there are any at all.

    • Ech@lemm.ee
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      1 year ago

      I in zero way care. Waste your time and money. You don’t deserve access to personal information in any fucking way, and trying to pretend it’s for the benefit of “small businesses” or, even more laughably, the people you’re forcing your ads in front off, is disgusting. Not that you actually care what anyone else thinks. As long as you get your money, you’re happy.

      • rastilin@kbin.social
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        1 year ago

        Harsh but true. I also need to sell stuff to people, and I hate ads, I realize that other people hate ads too and that in fact ads generally suck. The solution is word of mouth advertising, not ever-more-intricate tools. The real truth is that what the ad companies are selling is the idea that ads are actually cost efficient and worthwhile, and the gullible customers are actually the advertisers, not the people who they’re trying to flog stuff to.