You may be seeing elaborate shower cleansing routines on social media: daily exfoliation, double cleansing, antibacterial soap, loads of scented body scrubs and shower oils.

“I’m kind of appalled by the shower routines,” said Dr. Olga Bunimovich, a practicing dermatologist and assistant professor at the University of Pittsburgh.

The multistep processes that have inspired people to spend endless amounts of time sudsing up can harm your skin — and the environment. Dermatologists say it’s all mostly unnecessary.