Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • Handles@leminal.spaceEnglish
    445·
    11 months ago

    Let’s define “stealing” and “business” here.

    1. Influencers don’t produce anything, nor do they add intrinsic value to products they promote. Not much business to that if you ask me.

    2. They do already compete fiercely for brands’ atention so every successful influencer by definition has “stolen” potential income from others.

    If you want to split hairs, influencers’ work is creating an idealised image that they project to peddle products. If AI can outmatch them in that regard, I see no problem with that.

    • cjsolx@lemmy.worldEnglish
      121·
      11 months ago

      The only problem I have with that is the notion that a company gets to consolidate funds that were previously going to an actual real person. Now, if we could rely on big business to pass on those savings to their customers and employees, that would be one thing. But we can’t.

      • Handles@leminal.spaceEnglish
        5·
        11 months ago

        At least move those microwave ovens, refrigerators and colour tee-vees to earn your wage.

      • FlaminGoku@reddthat.comEnglish
        3·
        11 months ago

        Got some installed LLM models, custom skins, simulated memories

        We’ve got your convo… generated

        (We’ve got artificial personalities)