Talks about the shift in Porsche making the 911 much more unobtainable (special editions, GT cars, etc.) and prioritizing exclusivity over getting cars in the hands of drivers. A shame really if you ask me, but profits drive business and low volume sports cars aren’t easy to make money on. Thankfully there is the Porsche used market that’s much more accessible as long as you aren’t after some unicorn like the 918.
Porsche is trying to be Ferrari but, who can blame them. Ferrari is totally recession proof and immune to criticism. They post huge profits and sell relatively little cars. Porsche has done a great job with their branding though. 911 and cayman share a platform and are mass produced on an assembly line but dealers can still charge big numbers for all their special edition cars. Corvette and maybe Mustang Shelby can do that in the beginning but, as time goes on it dwindles what they can sell them for. Porsche dealers can seemingly continue to charge more on the entire life of the model.
Depends on which manufacturer you’re comparing Ferrari to. Ferrari sells nearly as many cars as McLaren and Lamborghini combined.