Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

  • soggy_kitty@sopuli.xyz
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    1 year ago

    Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle

    • Wisely@lemm.ee
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      1 year ago

      They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.

      • uzay@infosec.pub
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        1 year ago

        Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.

    • kent_eh@lemmy.ca
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      11 months ago

      They’re definitely burning more money than they would gain from winning the battle

      Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another “adpocalypse” type boycott from their advertisers.

    • Atemu@lemmy.ml
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      1 year ago

      I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.