From November 28 to December 8, Apple is partnering with The Global Fund to help combat HIV/AIDS. During this limited-time initiative, Apple will donate $1 to The Global Fund for every purchase made using Apple Pay on Apple.com, through the Apple Store app, or at any Apple Store.
So you expected people to rightly point out that this is an Apple marketing campaign? Apple isn’t being nice. They are using their donation to market themselves and therefore benefitting from it. Also propping up their public image with this press release. Is it good that they’re donating? Sure. But it’s also fair to point out the other elements of what this donation does to benefit the company and also how small it is.
So you expected people to rightly point out that this is an Apple marketing campaign? Apple isn’t being nice. They are using their donation to market themselves and therefore benefitting from it. Also propping up their public image with this press release. Is it good that they’re donating? Sure. But it’s also fair to point out the other elements of what this donation does to benefit the company and also how small it is.
This isn’t the only charity the donate to
So what. There’s nothing wrong with people talking about other aspects of this promotion.