From November 28 to December 8, Apple is partnering with The Global Fund to help combat HIV/AIDS. During this limited-time initiative, Apple will donate $1 to The Global Fund for every purchase made using Apple Pay on Apple.com, through the Apple Store app, or at any Apple Store.
Ya would have been simpler to just donate the $1M, but I guess that’s less interesting from a marketing standpoint.
Countdown to maximum goal probably has more interest.