It’s a short article, but it does nicely sum up a couple of points.

Sales are up and up, but what’s putting the hurt on car makers is the number of new models they’re launch into the market. Those sales are being sliced thinly, which means each model (or shared platform, even) is having difficulty racking up enough sales to get economies-of-scale and bring costs down. And if the models your company puts out aren’t attractive and don’t compete well against (let’s be honest) Tesla, then. . . Yeah. That’s a rough spot to be in.