It really blows my mind that these people are so dense that they keep blowing money on there studies on why xyz generation won’t waste money on stupid shit like boomers did. We have no money. Everything is way too expensive, and y’all don’t pay us dick. We’d happily spend money if we had money, but it’s damn near impossible to spend excess money when any of the pittance we do receive is gobbled up by bills. And not bills of excess, mind you, but purely survival bills. Our society is pretty much fucked, but no one wants to talk about that, so let’s keep circle jerking about the “mysterious reason” why younger generations are not responding to traditional marketing techniques.
Insert the Skinner “am I out of touch? No, it must be the kids” meme.
Generational names like the greatest, boomer, gen x, millennial, gen z were created so that companies know how to market to you. Get ready for a whole lot of marketing to you for payday loans, low interest credit cards and other kinds of financial scams, because they now have put you in that category. I’m sorry you have to work so much, it doesn’t help anyone that you’re not paid a living wage except the ones marketing to you.
Gen X didn’t care about a name so they left it as X. We were like, whatever. Advertisers hated my generation and still do. We just don’t care.
It’s not that Gen X didn’t care, it was that no one else cared. You do have a name, it’s the Forgotten Generation.
“Generation X often is referred to as the forgotten generation, sandwiched between the large and culturally powerful Baby Boomer and Millennial generations.”Whatever
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Fine. Going back to slacking.
Advertisers do not hate Gen x. They do not care about Gen x. The name just makes it easier to target by demographic. Gen x is as marketable as any other generation.
I’m old enough to remember when Millennials were called Gen Y
They marketed to Gex X when we went through our life stages but yeah, you’re right on everything else. They fucked up though, we see it for what it is and we can let the other generations know. My uncle, who is awesome and a boomer, just figured out they’re not being marketed to anymore, and he was a little in shock, lol.
Take all that fucken money you are dumping into these studies and make some fucking social programs you god damn troglodytes. Its not a mystery, the money has been transferred to the owning class. There is no middle class, there is the owning class and all their wage slaves.
Every few years this same story is published, but the generation names are swapped out.
Get a copy of Hunter Thompson’s book about the “Hell’s Angels.”
There’s a chapter on the economics of being a biker/hippie/artist in the 1970s.
Some Angels would work six months as a Union stevedore, then take that money and live on the road for two years. A part time waitress could support herself and a musician boy friend.
Were it not for my wife having a job as well as I, we’d be homeless.
Expensive area or underemployed? Both?
Suddenly expensive. Austin, TX. Just five years ago we didn’t have this problem.
I feel that. My city is similar, and we haven’t gotten anything near cost of living adjustments in terms of salary. Just do more with less and hope no one gets sick.
In the meantime the narrative coming from the WH is we are doing great and everything is coming up roses.
It’s because many of the metrics we’ve always used are looking good. Unemployment is down, inflation is under control, stock market’s bumpin’, all that, economy looks good from those heights.
Problem is, those metrics aren’t showing the stunning transfer of wealth I’ve seen. And I remember dad in the late 70’s talking to mom on the drive home from church, “The rich are getting richer and the poor are getting poorer.” (Same trip, mom had some words about the Shiites, because of course the Middle East was the asshole of the world and terrorists were causing a ruckus. And no, I can’t describe the ruckus, forgot.)
LOL, this is gonna either freak people out, piss 'em off or both:
Forgot the class, but I think it was around 8th-grade or so, mid-80’s? Our teacher was talking about how corrupt Mexico was because 80% of the wealth was owned by 20% of the population. We kids were stunned that such a thing was real!
Y’all can take the comments from here. I’m tired.
One thing you learn in software testing is to optimize for the right metrics. It doesn’t matter if your system can respond to a request in under 10ms if it can’t handle a million requests. It doesn’t matter if your click-through conversion is high if your bounce rate is 90%.
Our entire economy seems designed to maximize the wrong metrics. Yes, per-capita GDP is astounding, but twelve million kids don’t have enough to eat. Yes, the stock market is doing well but people are having to work two jobs to get by.
And the really frustrating part is none of the folks in charge seem to get it.
Yup, I heard similar things back then. Middle class has been under attack for ages. I guess Reagan did a number on us. I was too young to understand tax cuts for the rich.
