Picture taken from their Twitter
I love that last line.
“We have never made a public statement before. This is how badly you fucked up.”
It must have felt good to say but I suspect they’d have better chance of seeing positive results if they avoided confronting the Unity team’s egos.
If Unity dies, it dies.
The only way Unity can realistically fix it at this point is to pull a WotC and not just backtrack all these changes, but implement a legal mechanism that guarantees changes like this cannot ever be retroactively applied to past versions of the engine.
I don’t think Unity will do that.
Is it just me or are all big companies killing themself right now?
Yeah, inflation rate is high, so central banks are trying to counteract that by basically slowing down the economy, so that our normally scheduled inflation countermeasures kick in appropriately. Well, and the usual way to slow down the economy is to make it more costly to loan money, i.e. increase interest rates. Which means investors can’t just pump money into any company anymore, they want that money to actually pay out to cover those interest rates. And that means companies need to actually be profitable to get money to finance their operation.
So does that mean all these businesses were always doomed to fail anyways, just living on borrowed money/time, and now the bill comes due, they’re all fucked?
Kind of. In the past investors were willing to be more patient, and company values were artificially high, because they were based on potential profits rather than actual profits. That’s shifting a bit as interest rates go up.
Simplified: If you can borrow 1 Million USD for 0% apr and earn 1000 USD with that, you have 1000 USD in profits. Now change the apr to 5% and you are 49,000 USD in the red.
Welcome to capitalism.
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Eh. Most of these companies were profitable. Just not seeing the exponential growth that the stock market dictates when interest rates are high. Unity, not so much, but its revenue was always fine, its just a really poorly run company. Who knows where they piss the kind of money they are pulling in to.
A lot of the wealth created by venture capital and the service economy were only ever possible with the help of what is essentially free money. With the increase in interest rates and the collapse of a major venture capital bank, those corporations dependent on low interest payments are going to collapse as well.
As interest rates climb and venture capital dries up, the companies who were just scraping by, or dependent on debt loading during development have had their runway cut short.
We are getting to the point where companies aren’t going to be utilize fronting a huge amount of debt as a strategy for long term growth.
Unity looks to be one of the companies who wanted to utilize the slow boil tactic perfected by the likes of Google or Amazon. Where they front the cost of tons of free and convenient services, hoping that companies become dependent on them, slowly creating fees over time until they become profitable.
If I were a guessing guy, they’ve hit the end of their run way, and have failed to secure a new injection of capital sufficient enough to make the payments on their loans. Likely their options have come to find a way to make your payments, or you’ll be giving your entire operation to a bank.
I’d guess that companies that failed to turn profit when money was cheap are most likely doomed. However not all of the hype companies are like that. Some could be barely profitable, but shareholder pressure might push them to heavier monetization practices.
Barely profitable? Even massively profitable companies indulge in rent seeking behaviour. Line must always go up!
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I find it interesting how common it is to blame executive greed/stupidity, as if we all merely got super unlucky when companies were picking their CEOs. Every CEO is different, yet the outcome is almost universally the same: when company longevity and quarterly profits come into conflict, profits win.
The CEO of the modern public corporation embodies that conflict of interest, which is perhaps why they are so hateable – the job is inherently two-faced – but at the end of the day they’re just a face, a name, and a bundle of core competencies. No matter how many CEOs we go through, there will never be one who could satisfy the unending hunger of the public stock market. You will never find one who is not ultimately enthralled. The fundamental concept of know-nothings owning everything is just outright broken.
I don’t know if I think we should burn it all down, but one thing I’m sure of is that the problems won’t stop until we bring the people with investment money into close alignment with the long-term interests of the corporations they own (and/or oust/eat them)
This would make sense if Unity increased their fees, but it doesn’t make sense to invent a new revenue stream based on a metric you can’t even accurately measure. That’s profit-seeking.
I’m guessing it’s their last ditch effort to remain in good solvency. A board member making trades before a big change is almost always a sign of the rats abandoning the ship.
Why can’t they remain solvent by adjusting their fee schedule though? It’s the same boilerplate terms other engines seem to make ends meet with. There are many different ways to correct course in the scenario presented, but the action taken doesn’t suggest that’s the scenario they’re in. Corporate profit-seeking is the primary driver of the inflation in the global economy - I think the above commenter has put the cart before the horse.
Why can’t they remain solvent by adjusting their fee schedule though?
Likely they’ve been remaining solvent through private equity, which has probably dried up. Their fees were probably just enough to entice further investment, but most of these companies operate on paying loans with new loans until they can become profitable in the long term.
Usually when a price hike that doesn’t make sense happens, it’s because they’ve failed to get a new injection of capital to remain in solvency. So they have to speed up the fee schedule to make their payments to the investors.
Corporate profit-seeking is the primary driver of the inflation in the global economy - I think the above commenter has put the cart before the horse.
It’s a public IPO, they don’t have to be profitable, they just have to appear as if they will be profitable to increase share price. This kind of hike is not something that a public IPO would do as it will assuredly drop stock price, which is illegal unless there is no alternative.
Without providing any basis for their charges, and without a way for devs to independently validate them, I can’t see how the charges could even be considered valid legally, let alone pull them out of insolvency. A dev fee per fingerprinted installation doesn’t have any precedent in the SaaS space to my knowledge. I don’t think it would be illegal for an IPO to do this if it was truly meant to increase longterm profitability - e.g. price speculation that’s happened today could similarly happen for any reason at any time on any stock. But the point is it won’t work without a monopoly they don’t have - they’ll have to go back on it (at least with regard to games already released), or end up in costly litigation
Without providing any basis for their charges, and without a way for devs to independently validate them, I can’t see how the charges could even be considered valid legally
Ehhh, it very well might not be. But service providers have an awful lot of control of their platforms and who and how they allow access to it, and for how much. A lot of the interpretations in IP courts when it comes to the digital service seem to be about 5 years behind the actual industry. Add on the fact that a lot of the people running the IP courts barely know how to operate a computer, let alone the ins and outs of digital media and we usually get an environment that’s skewed towards the industry.
A dev fee per fingerprinted installation doesn’t have any precedent in the SaaS space to my knowledge.
I think it would be interpreted pretty close to what reddit did with their API access. Technically it’s just a different type of service fee, and it’s backed by a pretty simple logic of offsetting the cost of the involved traffic.
I don’t think it would be illegal for an IPO to do this if it was truly meant to increase longterm profitability - e.g. price speculation that’s happened today could similarly happen for any reason at any time on any stock.
The main sticking point would be that you would have to prove that there is a logical path to long-term profitability that surpasses or offsets the resulting devaluation of pursuing a completely different profit model.
I think it really depends on how big the devaluation will be at the end of everything, and if they loose large clients specify their reasons for leaving.
It’s all pretty complicated, but Im still guessing theyre having solvency issues, just by looking at their IPO price since the last quarter of 2021 they’ve lost about 50% of their value without any real signs of recovery.
And it’s most costly to increase interest rates not because those directly affect the investors, but because those interest rates affect the borrowers since the borrowers will need to make more and more money to be able to pay back the initial injection + interest.
If borrowers don’t think they can pay back, then they probably won’t borrow in the first place. If they do borrow but don’t make enough to pay back those loans + interest, then the investor loses out.
And if borrowers don’t borrow in the first place, then investors sit on their money when they could theoretically inject it into other businesses so they can earn on what they own, and not just let their assets stagnate (or decay). To investors, this might also be perceived as a loss.
Do I have that right?
In principle, yes, although two things to note:
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Borrowing isn’t always the active part. When a company is listed on the Stock Exchange, then investors play the active role by buying or selling their stock.
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Most investors don’t just have tons of money laying around. They have property, which they can list as security when borrowing money from banks. And then they lend that borrowed money to companies seeking(/allowing) investment. That means:
a) With high interest rates, investors do have a need for their lent money to pay out, too. As do the banks, because they borrowed it from the central bank.
b) Ultimately, lots of money will be given back to the central bank. The money is effectively removed from the economy then. If you’ve ever heard that inflation comes from too much money being in circulation, that’s how that ties back in.
I’m no expert either, though. I’m just summarizing what makes sense to me and what I’ve learnt from making this post a few weeks ago: https://feddit.de/post/2514573
Oh I see, so it’s like a merry-go-round, and everyone wants to have their money returned with more than they borrowed so that not only can they have some left over for themselves, but to also pay back those they themselves borrowed money from in order to lend in the first place. Recursive lending/borrowing up until the central banks, like you said.
Risky stuff. If any single entity along that lending/borrowing chain/network flops, it can send shockwaves to everyone else, all the way back to the central bank.
Thanks for the 2 cents.
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I’ve said this for about a decade now: I firmly believe this world we live in now is the inevitable, unavoidable result of having every company run by people with business degrees and no passion for the businesses they run. When your entire education was focused on how to extract one more penny from customers and how to psychologically make addicts out of everyone, this is what we end up with. I fucking hate it. Everything is enshitified and it sucks.
Agreed, VC have poured free money into excellent, but unsustainable businesses trying to chase ‘growth’ long enough that they can sell out just before everyone realizes that it won’t make money. It’s just a scam of rich people preying on other rich people.
Instead of trying to build a self sustaining company to begin with (which requires hard work to balance revenue against customer needs and desires) they build ‘free’ products that people love, but can’t make money, only to switch the company to crappy products that people hate, but now are trapped into using.
Our entire digital economy is built on these bait and switch companies and it sucks
This is why FOSS will save us and nothing corporations do will be worth a fuck in 3-4 years.
result of having every company run by people with business degrees and no passion for the businesses they run
You’d think that even soulless business ghouls would’ve learned somewhere along the way to put a price tag on things like long-term customer loyalty and the soft power of your brand. So either they’re too dumb to take all the variables into account or they’re looking only at short term gains.
Short term gains, every time. These people will take a dollar today over ten tomorrow every chance because they have tunnel vision and only focus on immediate profits happening RIGHT NOW. Ironically the people most likely to drone on about investments are the least likely to really understand their functionality and what investing time or money into something is supposed to mean and accomplish. Most companies these days feel like their just trying to gobble up enough cash to survive their impending failure, it feels so bleak.
This angle is absolutely brutal. Never seen it that way.
I disagree. This is all the system working as expected. There is no such thing as infinite growth and yet we are conditioned to always need it or else it’s a failure.
We are on an ever accelerated race to the bottom.
The definition of success is woefully broken.
I feel like we’re saying the same thing.
Same thing different rhyming pattern ya.
I feel like this trend was outlined in economic theories over 100 years ago.
The system may be failing, but “infinite growth” is the natural result of inflation which is intentionally targeted to a positive number.
If you think your salary should keep up with inflation, then you too need infinite growth.
We just live in a dystopia. The leadership will milk you dry, for pennies, for short term profits. When you’re this greedy, you can’t see more than a day into the future. It’s just another reminder than corporations aren’t your friends
I think I disagree a bit. It is the owners of the companies that have no passion for what they do. They just want that particular position in their portfolio to appreciate or spit out dividends.
Then they put the MBAs in charge to get the most efficient use of capital.
Sort of but not exactly, the recent shift is because money has gotten expensive and now investors are wanting to take a profit rather than tossing money around hoping to get lucky. So now these business types are scrambling to do anything that makes the business profitable when their entire business plan was unsustainable without the constant influx of money keeping them afloat under the guise of “growth”.
Corporate suicide is so hot right now, all the cool companies are doing it. Are you really even trying if you can’t feel the pain of the bullet in your foot?
The poor guys just want to fulfil the infinite company growth expectations of their stakeholders.
Eat the rich. ALIVE.
What really bugs me is that it’s not even infinite growth they’re after. What they want is as high growth as possible as soon as possible. Planning a sustainable long term profit business would mean great employee benefits to attract and keep the best, a ton of funding for new product development, and building things slightly more expensive so that they last longer.
There is no financial analysis that would say cutting safety measures is a net positive to your money in the long run. The bill will come due and you’ll lose an extraordinary amount of money when things blow up or derail. If I make a change that raises my risk to 1% over a year to have a safety incident which would cost me 5 billion, I’d have to save more than 50 million each year with that decision for it to make me more money. Plus it would take 100 years for the realized savings to cancel out the event. If it happened before 100 years, I’m at a net negative.
All of that is to say that the stakeholders aren’t just greedy bastards, they’re also dumb as fuck. But that’s not surprising – the type of person with that much money didn’t get it from consistently working over time. They think playing fast and loose will work in their favor always.
Welcome to late stage capitalism. The US is totally doing great…
Not just companies, but countries too. We’ve apparently reached the Age of Idiocy where everyone that got big is just doing these epic face-plants. I don’t know if it’s desperation, arrogance, greed, or a combination, but so many shitty decisions coming out left and right all over the place.
Late stage capitalism. You can’t expect year over year growth for eternity without running into a resource cap. Profit growth is all the shareholders care about because it’s literally written into United States economics laws that investors get paid first. All these dirty tricks and bad decisions are coming from CEO’s with limited understanding of the effects of their policies, trying to push for an extra 2% on top of their already obscene margins
It’s time we move away from capitalism. :( It was obvious years ago that it’s not a sustainable ideology in the long run…
Publicly traded companies*
Private ones dont always have CEOs chasing every penny looking for only short term gains.
Depends on if they still have private investors propping them up.
If they’ve not paid back their loans to the private investors yet, said investors are looking for their loans to be paid back and then some.
I like to call it the “2023 Userbase Alienation Olympics”
“activist investors” of the worst kind has forgotten what makes the companies valuable and want quick money
Well, with the current happenings around the world loans got a lot more expensive and that’s basically what internet companies run on since the start, many of them never made a profit but even others will run their buissines to the ground during inflation and shit!
We have never made a public statement before now. That is how badly you fucked up.
Lmao shots fired. Unity’s C-suite made their own bed… and the bed is made out of anti-personnel mines. I genuinely hope this picks up steam.
Unity showed their hand when they made the announcement. I had never thought to look up who owned them before. Now that I am aware that they’re majority-owned by VC and PE firms, it’s pretty clear to me that this category of monetization-oriented behavior is here to stay, because that’s how VC and PE operate. Unless and until they somehow get a new owner, it’s my sincere opinion that Unity should absolutely not be seriously considered as a game engine for any new game project.
If there’s a penny in your hand, it’s a penny they need. Leave not one cent to be saved, not a morsel for tomorrow, because the people who control the money, want to own it all too.
There’s a subscription for every need, for every hobby, for ever facet of reality. No matter what you do you can give one of these firms between 30 and 300 dollars a month to send you a box of crap you don’t need.
There is no aspect of your life that is not fully monetized, and if there is, they’re coming for it. A stroll through the park? Buy water from a fountain that used to be free. An old game with friends you love? Why not buy the expansion, play online only a small fee to have the latest updates and play with anyone! They’ll find any avenue to sell to you and completely miss the point of what it is you’re looking for, in the quest to fill that need at the highest price you’ll pay.
LOL this is how capitalism operates.
This. We’re only just now feeling the sting more keenly in a number of ways because companies are desperate to stay the course with increased profits year over year despite there being a massive global economic slump.
The 2010’s were full of venture capital pumping money into companies, and when we asked, “How is this business profitable,” they’d respond “Just trust us, bro.” Well, now the well has dried up, the venture capitalists are here to collect, and we all get to be surprisedpikachuface.jpg watching this trainwreck unfold in slow motion.
Even if they do revert it, the trust has been lost. They’ve made mistakes before, but none as stupid as this one
It’s a matter of self-preservation to get away from Unity as soon as possible at this point.
Yeah, you should diversify your skills as a dev because soon the market for Unity devs might become noticeably worse. As a company, if you can afford it it might be worthwhile investing some money into Godot
The Unity to Godot Importer is looking awfully tempting!
With the words of the rust developer: Unity can get fucked
I read rust as the programming language for way too long reading that article, lmao.
Ohhhh me too, right until “Rust 2 won’t be a Unity game”
Same I was way confused. Didn’t know of a game also named Rust
I’m buying rust and a few other games that I am probably not going to have time to play in order to support these companies.
Fuck unity! Unite!
Why stay at all whether they revert it or not? They’re egregiously incompetent and if they’ve done this sort of thing once, they’re going to do it again. Developers should go where their support will help make something better (Godot) and not stick with the crusty old Unity hag that is constantly pawing at their pockets hoping for the jingle of coins.
Because changing the engine in an existing project is a huge pita that requires many, many hours and possibly in some cases a full rewrite.
This also applies to games that would be released in 2023 or 2024.
Nobody should be considering Unity for a new project, but it’s understandable to make either decision for many existing projects.
Ripping out the engine of your game isn’t a trivial thing.
Many many hours is a massive understatement.
Thousands and thousands of hours is more appropriate
I don’t know how you could change the engine without rewriting the entire thing basically from scratch.
I agree, although a lot of the work going into a game is the game design, art, and iteration, and not just the programming and rigging. And it may actually be a catalyst to rewrite parts better
Strongly disagree. While a lot of work does go on to art assets which should be simpler to migrate, the code is absolutely what makes the game. There are tons of very successful games with low quality or stock assets, there are very few popular games with broken code.
Even then, it’s still a lot of effort to check every asset you’re using to ensure they work as expected in your new engine.
I agree for a specific scenario: if you don’t use many unity specific packages or assets. Then, perhaps you are correct, still I don’t blame anyone staying even in that case, as it is still daunting to take on such a task.
You’re completely right
In this case it sounds like they were talking about their next game rather than a current project.
“has been hard at work these past 2+ years”
That doesn’t sound like a current project to you?
I didn’t click through and was going based on the headline. My mistake.
Their next game would be a current project.
Yeah, you’re right. I was thinking of it in terms of current project -> next project, but I see that’s not what was meant.
- It’s a significant effort to change engines
- Even though it’s just one dev, they’re giving Unity a reason to revert. If you just say “Yo, I’m OUT!” then they’ve already lost you and they have no reason to revert on your behalf.
If Developers were in a relationship with Unity, it’d be the sort where Unity always comes home drunk and is verbally abusive, but they stick around with the belief that Unity will change.
Cause it’s probably not worth it for them to migrate and learn/train on a new engine unless Unity goes forward with their plans.
But you’re right, this completely destroyed Unity’s reputation. Even if they revert, who’s to say they won’t try something like this in the future.
This is the classic tactic of doing something just to see if people will accept it. Even if they backtrack, they absolutely WILL do shit like this again. It’s just like EA and micro transactions
OMG that last bolded line made me legit LOL. Gotta love it!
Agreed.
I was like… DAAAAAAAMN.
Just the latest in a wave of companies that seem to be looking for ever-more scummy ways to take advantage of their customers in search of the Holy Dollar.
This is hardly a comprehensive list, there’s so many recently, but this is just what I could remember off the top of my head:
- Wizards of the Coast
- Adobe
- X-Rite/Pantone/Danaher
- Monotype
- BMW
- Netflix
Add Google/YouTube to that list as well! Google is enshittifying both Chrome and YouTube to prevent ad blocking.
Evernote. Mentioning adding AI is code for incoming price hikes and limitations.
- Wizards of the Coast
The OGL stuff and the Pinkerton incident, right?
- Adobe
They’ve been pretty shitty for a while now. What have they done recently? (I don’t use any of their stuff.)
- X-Rite/Pantone/Danaher
Don’t even know who these guys are.
- Monotype
Something font-related?
- BMW
This is the heated seat subscription, right? Anything else I’m not aware of?
- Netflix
Account sharing?
No explanation needed there.
Pantone suddenly decided to assert copyright and licensing to the literal names of colors in a way the broke art files going back decades.
Add sony to that list for the recent ps plus price hike and google for their new invasive ad tracking feature in chrome and their youtube ad changes.
Yeah fuck Unity, I’d love to see devs abandon them altogether whether they revert the changes or not.
Fuck yeah devs! Get em!
I would love to know what they would port to. UE and Godot seem like obvious candidates.
Unreal could do the exact same thing. Obviously preaching to the choir on a Lemmy instance of all places, but open source is the only way to be safe for the future. If you’re already making the switch because Unity forces your hand, you might as well go with the long runway.
Not only can UE do the exact same thing, but Epic doesn’t need small indies as much since they have a more diverse clientbase of heavy-hitters. Epic is much more able to absorb the damage if they make a pricing change that loses them the indie market.
If it’s a 3D game, UE is a safe choice. If it’s 2D I’m willing to bet they’ll go with Godot.
Haven’t Hearthstone been made in Unity? Are we to believe Blizzard will be OK with this?
Looks like you’re right! Blizzard definitely isn’t okay with it. But I would expect them to get a sweetheart deal behind the scenes
I’m willing to bet this won’t affect the AAA companies - they almost certainly have exclusive licencing deals already.
Activision and Unity high fiving in the background
This is what we get with propietary software. We can’t go to another entity or create one to develop the engine for us moving forward. We can’t take the current state of the engine and just patch it to keep existing games alive.
If you depend on some work and that work is being done by software only some other company control, this company is really in the control of that work.
Slay the Spire is currently -66% on steam… just saying
