I, for one, wish them the best of luck.

My politics and Mozilla foundation politics have not lined up for many years. But that’s no reason to discourage them, if they can become another social media provider that’s great. More diversity is a good thing.

It’s been over several months since I’ve requested mozilla.social for my account, still getting no invitation link.

This is the best summary I could come up with:

Consumers are hungry for a new way of social networking, where trust and safety are paramount and power isn’t centralized with a Big Tech CEO in charge… or at least that’s what Mozilla believes.

The mission-driven tech company behind the Firefox browser, Pocket reader and other apps is now investing its energy into the so-called “fediverse” — a collection of decentralized social networking applications, like Mastodon, that communicate with one another over the ActivityPub protocol.

And, as a wholly owned subsidiary of a nonprofit, the company says it’s not motivated by generating earnings for shareholders or returning a VC investment, allowing it to progress with a collaborative approach where it takes in input from a lot of different voices.

“I think that it’s a pretty poor track record by existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement,” she says.

However, the company is aiming to tackle some of the obstacles that have prevented users from joining and participating in the fediverse so far, including the technical hurdles around onboarding, finding people to follow and discovering interesting content to discuss.

What Mozilla wants to accomplish, then, is to help reconfigure the Mastodon onboarding process so that when someone — including a publisher or creator — joins its instance (or the fediverse in general) they’re able to build their audience with more ease.

The original article contains 1,792 words, the summary contains 242 words. Saved 86%. I’m a bot and I’m open source!

How bout they stick to the browser?

First, Mozilla is just “joining” to something already existing. The aren’t inventing anything new and won’t revolutionize anything.

For starters, users will join the Mozilla.social instance with their Mozilla accounts.

It doesn’t look like a great idea privacy-wise, but who cares… I have already blocked the instance on my personal account, because fuck Mozilla.

For example, Mozilla is currently experimenting with a Discover feed that aims to surface engaging content. Over time, it plans to gather more signals from around the fediverse to determine what sort of content people are interacting with.

I’m not sure everybody would be happy that Mozilla is harvesting their social interaction. That’s what evil Google/FB usually do, right?

O’Hara says Mozilla is now in active discussions with publishers to understand their needs, including both their social needs and business needs, and how those goals may have changed over the past year. As part of these discussions, Mozilla aims to convince publishers that Mastodon isn’t just another place they have to support, but one that could deliver on their objectives. As it learns from the publishers and other content creators what they want and need, it then intends to use that understanding to build features and drive efforts that can help them reach their audiences.

Smells like corpo-bullshit, which in my opinion shouldn’t belong to the fediverse. But, again, who cares…

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