I had an email yesterday telling me that the Apple One subscription was going up for the second time in twelve months.
It no longer represents good value for me and I can save nearly £100 a year by cancelling and subscribing to the important parts that I use most.
Apple are not alone in increasing prices (in a cost of living crisis) to the point they no longer represent fair value. What is it with companies that they lack basic business smarts?
Certainly the price increase involves losing a very small but vocal percent of users, that is covered by the rest of users who swallow the new price.
To me, their pricing wasn’t competitive. The only good plan is Apple Music plus TV+ if you’re st udent.