Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?

What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?

Do i as an average user need to be concerned?

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

  • Quetzalcutlass@lemmy.world
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    1 year ago

    Has everyone already forgotten about Cambridge Analytica, which scraped data from tens of millions of Facebook users and used it to microtarget swing voters in several countries with propaganda and misinformation to get them to either vote for right-wing candidates or stay home on election day?

    • phillaholic@lemm.ee
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      1 year ago

      I don’t think many people comprehend the impact. Most people don’t think they can be manipulated, and they are all wrong.

      • averagedrunk@lemmy.ml
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        1 year ago

        It’s funny, the more likely you are to admit you can be manipulated the more likely you’ll notice when it’s happening. So I just go around telling everyone how easy it is to manipulate me.

      • magikarpet@lemmy.world
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        1 year ago

        Well the other crazy thing with voting is how narrow the margins are.

        It doesn’t have to convince everyone. Only a small percentage across the country mixed with a few people in key locations and you can change everything.

        • Quetzalcutlass@lemmy.world
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          1 year ago

          Miami-Dade and Palm Beach says hello. A 537 vote margin in a few Florida counties decided the 2000 US Presidential Election.

          One wonders how different the world would be today if George W. Bush didn’t get that first term.

          (Fun fact: the usual chicanery to depress Democratic votes also happened in 2000 - voter roll purges, roadblocks in Democratic areas, too few voter areas in cities… In many ways it was a trial run for the bullshit Republicans pull now)

    • Stantana@lemmy.sambands.net
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      1 year ago

      Of course not. But in peoples defence, you can’t forget if you never knew. And I seem to have the impression that this was a thing and then it’s was pretty much gone again. Not brought up again and again over years like other, less important topics may have been.

      Non-interested people would have been left with the impression it was bad, but it must have been fixed or else we’d hear more about it.