This is replacing tracking cookies and browser fingerprinting, which let advertisers see your history with a system that objectively doesn’t. The goal is to discourage advertisers from using trackers. Google does some shit. I don’t understand the anger about this.
Google and others experimented with pay-per-view models, but it turns out people hate having to pay for what turns out to be clickbait or ideologically disagreeable content and most will not pay in any case, so the Internet runs on ads. Click through rates for untargeted ads are abysmal. This technology isn’t great, but the alternatives, tracking or web sites shutting down, are worse. Anyone who doesn’t want targeted ads can opt-out forever in a few clicks.
This is replacing tracking cookies and browser fingerprinting, which let advertisers see your history with a system that objectively doesn’t. The goal is to discourage advertisers from using trackers. Google does some shit. I don’t understand the anger about this.
Google and others experimented with pay-per-view models, but it turns out people hate having to pay for what turns out to be clickbait or ideologically disagreeable content and most will not pay in any case, so the Internet runs on ads. Click through rates for untargeted ads are abysmal. This technology isn’t great, but the alternatives, tracking or web sites shutting down, are worse. Anyone who doesn’t want targeted ads can opt-out forever in a few clicks.