Vehicles under $15k are 1.6% of the market, and their share of the market has dropped over 90% since 2019. The old advice that you can get a beater and drive it in to the ground for $5k hasn’t been true for years but it still seems pervasive in personal finance spaces.
My partner took her 2022 Toyota for service and the dealership offered to buy it off her. The price was only $1k less than she paid new. That’s a year and a half of heavy use for $1k if she opts to take it.
I bought used in December 2020. 6 months later, the dealership called me with an offer $3k higher than the sticker price I saw. It was madness for a while!
Yup. My wife and I both own Subarus, we get “please let us buy your car!” letters from local dealerships on a monthly basis and have been since we bought hers in 2018.