Excellent answers here. I would like to add another : Privacy/Security/Military grade encryption Hear me out.While there definetly have been companies making huge strides in that area (Proton,Mullvad,Tor,Brave,Linux foundation,etc) there are others who use those words without giving it a second thought.Facebook claimed they care about your privacy.Microsoft and security.NordVPN and their military grade encryption.These are huge companies and when they use these words to appease the masses, it is either meaningless or has become a buzzword