BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Seems to be harder and harder to get a new car without all those “smart” features. Soon, it might be impossible to find one at all, just like it’s impossible to find consumer-grade dumb tv in the market right now.
I think they need the smart features to get a 5 star safety rating.
Euro7 regulation requires cars to be able to make emergency calls automatically on collision, so car makers use the opportunity to include 24/7 cellular connectivity into their new cars.
https://europa.eu/youreurope/citizens/travel/security-and-emergencies/emergency-assistance-vehicles-ecall/index_en.htm