Very good explanation! The wording varies, in Czech and German it’s like “consume by” and “can be stored at minimum until”.
A store in my country once had an apology sign on display saying something along the lines of:
Some products in [this section] on sale [this year] were labeled with a “Sell By” date. According to [this EU directive], such a date is identical to the “Best Before” date. This has been fixed and we apologize for any confusion."
I have no idea how the “mistake” happened (normally, no food items share packaging between Europe and other continents) but I’m glad they got it sorted. The “Sell By” bullshit causes industrial-scale food waste by US supermarkets. Here, items about to pass BB are marked down by about 30% instead, and mom-and-pop stores usually have a discount shelf dedicated to past-BB items at 50% or higher discounts.
Very good explanation! The wording varies, in Czech and German it’s like “consume by” and “can be stored at minimum until”.
A store in my country once had an apology sign on display saying something along the lines of:
I have no idea how the “mistake” happened (normally, no food items share packaging between Europe and other continents) but I’m glad they got it sorted. The “Sell By” bullshit causes industrial-scale food waste by US supermarkets. Here, items about to pass BB are marked down by about 30% instead, and mom-and-pop stores usually have a discount shelf dedicated to past-BB items at 50% or higher discounts.