Honestly at this point it’s just engagement bait. Yes, the trend is awful and terrible and stupid, but also people cannot resist the temptation of calling that out as well, so now it serves double-duty of being easy comment farming (note: this applies more to places like reddit than here on Lemmy, but I’m speaking in generalities here).

It’s a kind of damned if you do, damned if you don’t thing in terms of responding to this stupid self-censorship.